In the topics related with contemporary China, a universal recognized
aspect is that China is in transition. Since the economic reforms in 1978, the
socioeconomic stature of China is dramatically different from previous. My
project tends to examine the changing Chinese society from the perspective of
individual in facing with the tremendous socio-economic changes.
This research starts from the current debate of Chinese
individualization. Some scholars argued the Chinese individual bears a strong
flavor of possessive individualism while no longer uphold the core values of social
collectivism, as the primacy of collective interests over those of individuals.
It is problematic if we take this statement as granted. It is also too simple
to category China society in the individualism/collectivism dualism. This
research’s first purpose is to review Chinese individual as discussed in the
literature, identify controversies and debates and consider some critical
issues of individualism/collectivism. By focusing on a singular but symbolic
group – China young cultural entrepreneurs, the second purpose is to propose
conceptual and research strategies in substantiating issue of
individualism/collectivism in youth, exploring the changes of behaviors and
values under socio-technological innovations in the empirical study.
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