In
this paper, I argue that the performativitiy-thesis as it is used in the social
study of finance has not capitalized to a full extend on the promise of “new
materialism” since it does not fully leave behind what has been critiqued as
the representational gaze. The symptom for this incomplete overcoming is the
danger of reducing finance to questions of knowledge without an adequate
understanding of the ‘monetary matter’ they study. The materialism that it
addresses is that of the world of the “formula” and where it thrives; but it
has difficulties reaching beyond “seeing like” the financial markets or
“economics” it studies. This paper seeks to demonstrate that the capacities for
analysis and critique of money and finance would be greatly enhanced if we link
the approach of performativity to a broader ontology of money and the economic
that I would like to call material temporality. Putting it upfront, I seek to
develop an understanding of money and matter in terms of overlapping, divergent
and yet connected material temporalities with their own durations. Within such
“ontology” it becomes possible to understand the performative effects of
“calculative devices” in a broader way. I will show that a “new materialism” of
money can be garnered from a combined reading of the economist John Maynard
Keynes and the philosopher Henri Bergson.
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